In previous years, most record labels had a department called Artist Development. The job of that division was to support their acts' creative side, while steadily developing a following for them. They committed themselves to developing the careers of their recording artists. 

 

Today, it is much harder to find a major record label committed to this goal.

 

Independent labels and entrepreneurial artists have inherited the responsibility of nurturing new talent by fine-tuning their artistic and business development, and slowly growing their careers over several album releases.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

At JTC, our team has spent years investigating and implementing the many aspects of Artist development and innovation. The process covers a broad spectrum that varies based on specific needs. 

 

JTC has secured the services of preeminent artistic directors and music production teams to advise and instruct performance sciences. Strong emphasis is placed on the development and nurturing of the Artist's creative responsibilities.

 

We carefully consider the current state of the Artist's career and advise methods to achieve additional growth with the resources currently at their disposal. These are in-depth road maps that help diagnose the existing creative range. 

 

Developing a music career for the long haul is all about controlling one's own destiny. We provide the instructions on growing the Brand.